Link building refers to the process of acquiring links from other websites back to your own with the goal of driving traffic to your website. Specifically for local SEO, this involves acquiring backlinks from other relevant local businesses or organizations. Site speed and performance are also important factors in increased rankings for your website with mobile-first indexing. Apart from user satisfaction, increased site speed for your website will signal to search engines that your site is optimized for mobile, which positively impacts your search rankings. A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses. By optimizing for local search, these businesses can specifically target their geographic areas, making it easier to attract and engage with local customers.
Things we believe you shouldn’t focus on
Instead of selling in every article, try to limit sales pitches to the bottom of the funnel articles where people are more likely to convert. Or test out adding a call to action to a few relevant articles that get a lot of traffic each month. Just don’t go crazy and start putting CTAs everywhere or it could backfire. Many businesses get into content marketing with the goal of generating leads and sales from their content.
Use Local SEO Techniques
Links are how search engines discover new pages and judge their «authority.» It’s hard to rank for competitive terms without links. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search Engine Optimization (SEO) tools are designed to improve the ranking of your website in the search engine ranking pages (SERP). These tools provide valuable SEO insights to your website and help you identify the best strategies to enhance the website’s ranking. Some popular SEO tools that you can use for your website are Google Analytics, SEMrush, Ahref, MOZ, Google Search Console, and SE Ranking. The leading search engines, such as Google, Bing, Brave Search and Yahoo!
The tool also integrates with SEMRush to help you fine-tune the generated output with relevant high-performing keywords. You can also speed up the process with HubSpot’s Blog Ideas Generator. You can type in your main keyword or a brief description of your blog’s contents, and the platform will generate topics, sub-headings, and even drafts based on your input.
Google holds a number of patents related to how their search works in order to prevent manipulating search results and copying the secret formula of their multibillion-dollar business. To illustrate, our blog generates an estimated 572K visits per month from Google. Without BHS Links SEO, we’d have to spend over $0.5M on ads to get that traffic.
- Simply type in your URL and allow the tool access to your Google Analytics.
- Usually, once you get your technical SEO correct, you may not have to deal with it again.
- Topic clusters show me how well my keyword-based content categories are performing.
- If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche.